V-On creates engaging worlds for Volkswagen
V-On developed online immersive environments for the auto giant Volkswagen, with the aim of fostering lasting and emotional connections for young consumers with the VW brand.
IPA - Professional Development for advertisers
V-On devised a sophisticated e-learning solution for Britain's Institute of Practitioners in Advertising (IPA), engaging thousands of employees at member agencies across the UK in self-managed learning that delivers tangible, long-term career benefits.
EMI - bringing music to the masses
V-On created a branded portal that enabled EMI to better exploit its global music repertoire, enabling the corporation to defend its market share in an increasingly digital world.
Will social media destroy brands?
Thu, 2009-09-10 12:22 | 3 Comment(s)
The rise and rise of digital media, and social networking in particular, has brand owners quaking in their designer loafers. Yet the rampant change taking place in our media landscape presents opportunities as well as threats – wasn’t it ever thus?
Defining User Experience
Wed, 2009-08-19 15:04 | 1 Comment(s)
When people ask me what I do, I often tell them I produce websites and digital solutions that are intuitive, simple, straightforward to use. However this misses what’s really special about V-On productions – the user experience. It’s not the same as ‘usability’, a term that gets a lot of airtime in my industry. While important, usability is not, and has never been, enough.
