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Hot August Fringe

Hot August Fringe

Challenge

To create a strong online brand identity and functional website for the launch of the Hot August Fringe festival at The Royal Vauxhall Tavern. This venerable establishment is one of London's most celebrated alternative venues and an old stomping ground of performers such as Lily Savage, Graham Norton and Diana Dors.

Solution

A calendar based web application that lists four daily performances over a period of five weeks. An accompanying custom built Content Management System enables the client to input and edit all shows. The website makes full use of social networking tools, including a blog and Twitter feed, all of which are designed for maximum search engine optimisation.

 
IPA CPD Zone

IPA CPD Zone

Challenge

To consolidate all of the IPA’s Professional Development Learning Programmes into a single portal, from which employees of all IPA member agencies can access learning materials and resources.

Solution

A single online space, the CPD Zone, houses the IPA’s CPD Programme in its entirety. The solution also offers industry news, a query based search engine and a custom built booking engine. The latter automates registration and payment for courses and examinations and any other service offered by the IPA, whether or not it exists online.

V-On also devised a Sponsorship Engine for the advertising industry, enabling prospective companies to highlight their brands to this captive audience.

 
Red Planet Pictures

Red Planet Pictures

Challenge

Headed up by award winning screenwriter Tony Jordan, Red Planet Pictures is one of the UK’s most inventive TV production companies. However it needed to establish a web presence, one that would reflect its successes with series such as Moving Wallpaper, Crash, Holby Blue and Casualty.

Solution

The new Red Planet Productions site features a cinematic-style presentation of the company's portfolio of successful productions as a central focus. It also offers information on current productions and acts as a catalyst for aspiring writers, with details of the annual Red Planet Prize.
With a nod to the company branding, the site also includes a Martian-themed introduction to the team, with the crew dressed in red astronaut suits.

 
Diagonal Thinking

Diagonal Thinking

Challenge

To technologically ‘translate’ a complex psychometric assessment into a tangible online test as part of a key government initiative to recruit candidates from more ethnically diverse backgrounds into the advertising industry.

Solution

A custom-built online digital test that assesses the candidate’s left- and right-brain thought processes separately, delivering an automated individualised report which outlines the candidate’s level of diagonal-thinking ability.

 
IPA CPD Zone

IPA CPD Zone

Challenge

To consolidate all of the IPA’s Professional Development Learning Programmes into a single portal, from which employees of all IPA member agencies can access learning materials and resources.

Solution

A single online space, the CPD Zone, houses the IPA’s CPD Programme in its entirety. The solution also offers industry news, a query based search engine and a custom built booking engine. The latter automates registration and payment for courses and examinations and any other service offered by the IPA, whether or not it exists online.

V-On also devised a Sponsorship Engine for the advertising industry, enabling prospective companies to highlight their brands to this captive audience.

 
Peter Gabriel / Ceremony of Innocence

Peter Gabriel / Ceremony of Innocence

Challenge

To turn Nick Bantock’s Griffin and Sabine book trilogy, itself a worldwide best seller with five million copies sold in fifteen languages, into an interactive arthouse game.

Solution

Bantock’s tales formed the basis for Ceremony of Innocence, an interactive love story on CD-Rom, which featured Isabella Rossellini, Ben Kingsley and Paul McGann. This unique product was designed and developed with the help of renowned artists and musicians from around the world and won thirteen international awards, including two BAFTAs.

 
IPA Foundation Certificate

IPA Foundation Certificate

Challenge

To help raise the professional standards of the British advertising industry through the introduction of qualifications, linked to the IPA’s Continuous Professional Development (CPD) programme.

Solution

A unique beginners guide to advertising. Students are taken through the brand communications process, from its position within marketing, right through to the final executional process. Available to employees of IPA member agencies, this course takes an estimated 20 - 25 hours to complete.

 
Advanced Certificate in Advertising

Advanced Certificate in Advertising

Challenge

To design and develop an advanced advertising online course that aids professionals in developing confidence in their understanding of the role of each of the communication channels.

Solution

An immersive online classroom, with an innovative virtual exam application.  This allows the user to sit a timed exam at their desk while simultaneously all the other candidates across different agencies take part, each at their own desk.

 
GWA Kompetenz-Programm and G-Level

GWA Kompetenz-Programm and G-Level

Challenge

To convert and adapt the IPA’s CPD Log Application and the Foundation Certificate Online Learning Course, a product originally designed and built by V-On, for Germany’s advertising trade association GWA.

Solution

An online learning package which consists of the Kompetenz Programm, a log-system which tracks the individual careers of German advertising practitioners, and the G-Level, the first in a series of e-learning tools for the German advertising industry.

 
Small Black Box / Fireframe

Small Black Box / Fireframe

Challenge

To architect, design and build, from scratch, a suite of XML design tools with software developer Small Black Box

Solution

The FireFrame Toolkit is a labour-saving suite of design tools that enables front-end designers to perform back-end programming tasks without the need for database programming skills. V-On developed this system, as well as a chic and elegant corporate identity for both product and company.

 
IPA Excellence Diploma

IPA Excellence Diploma

Challenge

To build upon the experience of advertising professionals by equipping them with the industry’s key shared theories, learning and case histories for brand communication.

Solution

A 15 month qualification-based programme, with the aim to raise the minds of students above their day-to-day experiences by sharing and exploring the case law of the advertising industry. The design requirements demanded a tactile and handmade solution while not losing sight of the more practical aim of the product.

 
Legal and regulatory learning program (LegRegs)

Legal and regulatory learning program (LegRegs)

Challenge

To ensure that advertising agency practitioners, especially those interfacing directly with clients in account management, are fully conversant with the legal and self-regulatory measures that determine the advertising business.

Solution

An innovative e-learning tool that addresses some of the key legal issues agencies are faced with on a day-to-day basis, such as ownership, professionalism and the protection of agency assets.

 
 
Hot August Fringe

Hot August Fringe

Challenge

To create a strong online brand identity and functional website for the launch of the Hot August Fringe festival at The Royal Vauxhall Tavern. This venerable establishment is one of London's most celebrated alternative venues and an old stomping ground of performers such as Lily Savage, Graham Norton and Diana Dors.

Solution

A calendar based web application that lists four daily performances over a period of five weeks. An accompanying custom built Content Management System enables the client to input and edit all shows. The website makes full use of social networking tools, including a blog and Twitter feed, all of which are designed for maximum search engine optimisation.

 
Volkswagen AG youth portal

Volkswagen AG youth portal

Challenge

To create new relationships for Volkswagen with the elusive youth market segment of Germany by preparing teenagers for when they buy their first car.

Solution

A portal that offers youth audiences a selection of useful services, presented in an entertaining and fashionable style. This includes assistance with preparations for practical driving license examinations, alongside a wealth of non-car related information about current youth trends, travel news, special events and a selection of online digital games.

 
TBWA / London

TBWA / London

Challenge

To supply TBWA \ LONDON, part of the Omnicom Group, with additional specialist resources and production solutions.

Solution

Digital solutions such as the development of an audiovisual theme park interface, which acted as a navigation system for TBWA’s pitch for a BT contract. Each of the theme park rides takes the viewer to another part of the presentation. Another successfully delivered project was the creation of a ‘multi-session save’ application for the company’s graduate recruitment campaigns. Different solutions are still being provided as part of an ongoing retainer-based contract.

 
Robozoon / Volkswagen AG

Robozoon / Volkswagen AG

Challenge

To conceptualise, create and launch a TV / film spot which advertises Zoon, Volkswagen’s online youth portal, to pan-European youth audiences

Solution

V-On’s most eccentric talent drew on nostalgic-futurism to fashion this leftfield, distressed, retro sci-fi spot. It features a lovingly kitsch giant robot from space called Robozoon, which transforms all earthlings into flower heads with his ‘robolove’.

 
News International / Football Virals

News International / Football Virals

Challenge

To increase newspaper sales for The Sun and The News Of The World, timed for the launch of the English football season.

Solution

A viral ‘rate-yer-mate’ e-card application for round-the-office use and a ‘Win 2 VIP Tickets’ campaign, which ran for three months and delivered massive nationwide impact. Tick-box choices included tight-as-a-gnat’s-chuff, eye-for-the-fellas, scares-everybody, seen-better-days and of course best-mate.

 
ShootMe / Snowboarding virals

ShootMe / Snowboarding virals

Challenge

To find an innovative way of exploiting the British public’s ever-increasing love of snowboarding and skiing.

Solution

Design and development of a video e-card application which uploads 15 second Flash clips of punters showing off their, at times unflattering, ‘stuff’ on the ski slopes of France. Marketing message: “We shoot you in the morning, cut you up in the afternoon and send the evidence to your mum in the evening…” Meribel is still picking up the pieces...

 
Trigger Happy TV

Trigger Happy TV

Challenge

To develop a web presence for one of Britain’s most successful comedy TV series together with a set of viral games.

Solution

A refreshingly rude website, brimming with irreverent games, sarcastic stress-busters, unseen clips, a selection of pranks, and a wealth of tailor-made contributions from grande fromage Dom Joly.

 
The Alice Band

The Alice Band

Challenge

To expand and maximize marketing efforts around ‘Nothing On But the Radio’, the debut album release of all female folk-pop trio The Alice Band.

Solution

An idiosyncratic online ‘junkstore’, consisting of everything from post-gig paraphernalia to a VIP area, providing a rummage through all the quirky joys a fan of this divine international trio could dream of.

 
Sony Music / Ghostland

Sony Music / Ghostland

Challenge

To generate a pre record-release buzz around the band Ghostland’s album, Interview with the Angel

Solution

A thematic niche-campaign focused on a market susceptible to the existence of angels and superstition. The main theme, developed by V-On, is the discovery of a 10-second film strip that was ‘originally shot in 1921’, featuring the appearance of a real angel

 

Corporate websites

Corporate websites take pride of place in V-On’s repertoire. V-On has long experience working as a digital agency, so we now have an instinctive knowledge of the essentials of web design, with particular aptitude for the demands of corporate web design.

We know how to represent your brand and corporate identity online, as well as how to devise and offer digital solutions that help your business. We don’t deal in vanity websites, rather we provide functional, useable online properties.

Whether it’s expanding your customer base, servicing your clients or communicating with your workforce, V-On has the expertise to make your online presence work for you.

 
General Electric / Lighthouse Assurance

General Electric / Lighthouse Assurance

Challenge

To provide Lighthouse Assurance, General Electric’s consumer finance insurance arm, with a multilingual online presence that addresses each of the countries it operates in.

Solution

An extensive global brand research exercise, resulting in the development of an overall online strategy for Lighthouse Assurance. This is currently being rolled out, first and foremost around all EU countries, and then throughout the rest of the world.

 
Instant Karma Records

Instant Karma Records

Challenge

To re-frame Instant Karma Records’ overall online presence so as to bring it more in line with the style of its artists’ style of music.

Solution

A series of entertainment based websites for each of IK’s artists as well as a comprehensive modular corporate site which showcases artists, MP3’s, high quality music promos, biogs and imagery.

 
Red Planet Pictures

Red Planet Pictures

Challenge

Headed up by award winning screenwriter Tony Jordan, Red Planet Pictures is one of the UK’s most inventive TV production companies. However it needed to establish a web presence, one that would reflect its successes with series such as Moving Wallpaper, Crash, Holby Blue and Casualty.

Solution

The new Red Planet Productions site features a cinematic-style presentation of the company's portfolio of successful productions as a central focus. It also offers information on current productions and acts as a catalyst for aspiring writers, with details of the annual Red Planet Prize.
With a nod to the company branding, the site also includes a Martian-themed introduction to the team, with the crew dressed in red astronaut suits.

 
Michael Gilette / Illustrator

Michael Gilette / Illustrator

Challenge

To give one of Britain’s leading contemporary illustrators direct access to his market while at the same time showcasing his various works of art.

Solution

A dynamic showcase website, consistent with Michael Gilette’s organic style illustration. The site features a shop, a gallery area for latest ideas and a Content Management System via which all elements of the site are regularly updated directly by the client.

 
23 Red

23 Red

Challenge

When it came to repositioning 23Red as a leading brand in the field of integrated communications, its online presence was at the top of the company” To Do list.

Solution

V-On developed this fully updatable corporate portfolio site, containing case studies, new stories and opinion pieces as well as the usual facts, figures and philosophies.

 
V-On Stickies

V-On Stickies

Challenge

The challenge for V-On’s own first corporate website, created shortly after the company was incorporated in 1999, was to bridge the gap between the magic of traditional hand-made craftsmanship and the ever increasingly high-tech style du jour.

Solution

Intriguing layers of interactive stickies, sensual papers and scribbly pencil animations, whose aesthetic language immediately set V-On apart from other digital companies and imbued the company with pioneer status within the industry at the time of its release. Since its launch, the style has been replicated, in some cases to-every-last-shadow by even the most well known global players. Do we care? Not really. Everybody knows we invented it, so we will take it as a compliment…

 
EMI Global Repertoire (GR) System

EMI Global Repertoire (GR) System

Challenge

In the face of increasing digital competition, EMI recognised it was suffering from a lack of key defining strategies to transform the corporation into a 21st century business entity.

Solution

The development of a global repertoire database which manages all information relating to EMI’s valuable back-catalogue. Commissioned to handle all front-end design and development aspects of this massive global project, V-On carried out an extensive audit on EMI employees’ brand perception. This formed the basis of the GR System’s branding process and the creation of the GR web portal.

 
Alex Heffes / Film music composer

Alex Heffes / Film music composer

Challenge

Known for the his music in the films Touching The Void, The Parole Officer, the Oscar winning documentary One Day in September, and most recently The Last King of Scotland, Alex Heffes’ career as a film music composer is heading north at a staggering pace. This requires a higher level of brand awareness, for which Heffes turned to V-On’s expertise.

Solution

A cutting edge web presence that more than lives up to his enormous creative promise, packed with a wealth of information about his many projects, expressed with elegant graphic simplicity and a rough-edged, magical vintage aesthetic that hints at the luminescent promise of the cinema.

 
C2H

C2H

Challenge

To develop an integrated marketing strategy for the conversion of a listed Victorian warehouse into a block of luxury contemporary apartments as launch project for property developer C2H.

Solution

A comprehensive, design-led campaign reflecting St Peter’s Mews’ sophisticated, elegant and contemporary interiors without losing sight of its traditional mews character and, at the same time, establishing a newly-branded corporate image for C2H in brochures, site-specific ads and both print and online media.

 
Supernature Flowers

Supernature Flowers

Challenge

Blending modern and classic styles with a creative twist, Supernature Flowers required a portfolio website that matched its ultra-chic reputation among London’s top hotels, events organisers and private Holland Park clients.

Solution

A gentle ‘less is more’ approach to a dazzling but delicate subject matter was the name of the game here. Site elements include soft colours, cutting-edge design, seamless navigation and invisible technology.
 

 
Yuna / Volkswagen AG

Yuna / Volkswagen AG

Challenge

To provide Volkswagen AG with a strategy for targeting the women’s market on a more ‘right-brain’ level as counter measure to the usual hard-sell tactics associated with the automotive industry.

Solution

A full working prototype for a visually-ravishing women’s online avatar world. Yuna weaves creative provocation, an interactive soap opera and discreet commerce into an involving, aesthetically-breathtaking organic whole.

 
Caroline Dale

Caroline Dale

Challenge

For the release of her album Such Sweet Thunder, Caroline Dale, an internationally recognised cellist with much-filmed fingers, needed an online presence that complimented her delicate style.

Solution

A refined, classically stylised site, one that allows this prodigiously talented cellist’s penchant for the unorthodox to unfurl on the whisper of strings.

 
Krailler

Krailler

Challenge

To reflect the refreshingly unpretentious yet sophisticated craftsmanship of master cabinetmaker Jürgen Krailler in an online presence.

Solution

First a corporate identity, aptly based on a wood chip curl.  Then a stylish portfolio site, which compliments Krailler’s bright, clean lined and minimalist design style.