23red is an independent brand communications agency, founded on these beliefs: • Continuing media fragmentation is increasingly necessitating the development of multi-channel campaigns • Consumers are now in control of their relationships with brands and are demanding greater engagement and dialogue • The traditional agency model is not best placed to deliver integrated campaigns that truly engage with consumers 23red's independence is very important. It gives us the freedom to deliver the creative solutions that best suit our clients, without being tied to particular disciplines or communication channels.