The 23red approach is founded upon insight, creativity and evaluation. Our brand and communications strategies are born out of consumer understanding and proprietary planning tools. Ideas are expressed through the most relevant consumer touchpoints, whether that means using traditional media or something which sits outside the confines of conventional advertising, such as a branded TV programme or partnership marketing initiative. Whatever the solution, we are committed to ongoing and thorough evaluation against pre-determined objectives. And with remuneration based on results, we share in the risks and rewards of success.